Women and Finance: Household CFOs

In more and more households, it is the women sorting the mail and email as it comes in, separating the bills and ensuring they get paid on time via their online bill pay system. Women also typically continue to make day-to-day purchasing decisions that have a lasting impact on a family's finances, such as where to make grocery and clothing purchases, and whether to use club cards or discount vouchers. In addition, many women have taken on increasingly complex financial tasks, such as eliminating credit card debt, investing for retirement, saving for their children's education, and engaging in family estate planning. 

The Household CFO (Chief Financial Officer): An Old Term that is making a comeback.

Yes, we are undertaking these tasks but no one is taking it a step further. When we have money saved, what do we do with it?. Many of us have grown up believing that the Banks are a solution. They are not but where else do you go?  Yes, some businesses that provide financial services are beginning to cater to even more women and to give us the respect we deserve. But can we trust them?

Women and Finance: Doing it Their Way 

As marketers, web designers, sales people, financial advisors and other business professionals learn to target women more effectively, they are consistently realising that women think differently about finance than men do. 

Here are some strategies that these professionals should keep in mind as they target women in finance.  

1. We are voracious information gatherers. And we like to get our information in community settings. This is where Femvestorsglobal support you as we will certainly carry this appetite for information-gathering into your finance habits. 

2. Many, but not all women, lack confidence in their financial skills. This lack of confidence is somewhat ironic, because many of us are actually quite competent and so our lack of skill is often perceived, rather than real. 

Unfortunately, the Finance Industry has been a boy's club for centuries and we have been kept in the dark around how things operate. Femvestorsglobal can bridge this confidence gap by speaking in plain English, rather than attempting to impress you with financial jargon that the Professionals use to their advantage. 

3. We tend to thrive in networks. Femvestorsglobal created a Community to support you and hold your hand every step of the way.  Regardless of your time zone, time commitment or finances, we cater for YOU. We listened to what you needed and created a global solution to this issue. 

4. Our values are Honesty, Integrity and Trust. Yes, it takes time to build trust, once you are in our network, you will see the difference we will make to your life and your loved ones. We are true to who we are. 

There are certainly companies and whole industries that have not gotten the memo. We certainly listened to You and created our Community for You.

Check us out at www.femvestorsglobal.com to see how we can support you!